utm_medium = email to identify traffic from the email campaign vs. utm_source = summer-mailer to identify traffic that results from your Summer Sale email campaign. Each parameter-value pair then contains campaign-related information.įor example, you might use the following parameter-value pairs for your Summer Sale campaign: For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.Įach parameter must be paired with a value that you assign. utm_content: Used to differentiate similar content, or links within the same ad. 
If you're manually tagging paid keyword campaigns, you should also use utm_term to specify the keyword. utm_term: Identify paid search keywords.utm_campaign: The individual campaign name, slogan, promo code, etc.utm_medium: The advertising or marketing medium, for example: cpc, banner, email newsletter.that is sending traffic to your property, for example: google, newsletter4, billboard. utm_source: Identify the advertiser, site, publication, etc.There are 5 parameters you can add to your URLs:
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